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The Rocket Web Development Process

Digital development expertise is one of our agency’s great strengths. Rocket has proven web development specialists in-house as well as experts in animation and motion design, search engine marketing and social media marketing.

Communication and interaction are increasingly taking place on digital channels. Rocket offers you seamless integration of strategy, creation and technical implementation. What you have to offer digitally is increasingly decisive in marketing. Fast loading times, clean programming and powerful software get you there. We know the value of these services and ensure that your performance meets current standards.

On the way to a new website or app, we follow a specially developed process in 7 phases.


1. Plan

The process begins with a kickoff & briefing workshop. This meeting is also the first milestone. Goals and expectations are defined. Solution variants, project expenditure and the time schedule are part of the discussion. The goal is a comprehensive mutual understanding. This lays a solid foundation for successful implementation.

2. Define

The concept proposals in terms of design, page architecture, content, purpose and implementation are then discussed and any adjustments are initiated. This phase includes the second milestone, “Proof of Concept”, in which a decision is made as to which implementation variant should be further developed.

3. Design

The screen design of the homepage and the subpages defines the appearance of the future website. It shows how the content will be displayed on different screen sizes and devices. The third milestone “Artwork Review” is a key function for the following steps.

4. Build

In this phase, which is the most time-consuming, the future content is created. Programmers, filmmakers, photographers, animation designers and copywriters transform the specifications into visible and usable results. In the fourth milestone, “Proof of Design”, everything is checked and approved.

5. Test

The website is tested for its practicality for different devices and browsers using multi-platform testing procedures. Adjustments and optimisations are made in the process. Field-tested checklists support the systematic procedure for the efficient implementation of the tests.

6. Launch

After the test phase and the “launch approval”, the fifth milestone, the website is launched. The new website is online!

7. Maintain

Like a machine, a website needs careful maintenance. Support – “ongoing maintenance” – includes periodic system monitoring, regular updates and performance reporting. This involves monitoring the success and constant further development, which is responsible for ensuring that the website is well positioned in search engines.

Discover our references in the field of web development and design.

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