Rocket Magazine: Current marketing trends > Know-How Web Development - How Rocket does it Our expertise in digital development is one of our agency's greatest strengths. Rocket has proven in-house web development specialists as well as experts in animation and motion design, search engine marketing and social media marketing. Communication and interaction are increasingly taking place on digital channels. Rocket offers you seamless integration of strategy, creation and technical implementation. What you have digitally "under the hood" is increasingly decisive in marketing. Fast loading times, clean programming and powerful software get you where you want to go. We know the value of these services and ensure that your performance is right. On the way to the new website or app, we follow a specially developed process in 7 phases. Rocket web development process 1st plan The process begins with a kickoff & briefing workshop. This meeting is also the first milestone. Goals and expectations are defined. Solution variants, project costs and the timeline are part of the discussion. The aim is to achieve a comprehensive mutual understanding. This lays a solid foundation for successful implementation. 2. define The concept proposals in terms of design, site architecture, content, purpose and implementation are then discussed and any necessary adjustments are initiated. This phase includes the second milestone "Proof of Concept", in which a decision is made as to which implementation variant should be further developed. 3. design The screen design of the homepage and subpages defines the appearance of the future website. It shows how the content will be displayed on different screen sizes and devices. The third milestone "Artwork Review" is a key function for the subsequent steps. 4. build The future content is created in this most time-consuming phase. Programmers, filmmakers, photographers, animation designers and copywriters transform the specifications into visible and usable results. At the fourth milestone, "Proof of Design", everything is checked and approved. 5. test The website is checked for its practical suitability for different devices and browsers using multi-platform test procedures. Adjustments and optimizations are made in the process. Tried and tested checklists support the systematic procedure for efficient implementation of the tests. 6. launch After the test phase and the "launch approval", the fifth milestone, the website goes live. The new website is online! 7. maintain Like a machine, a website also requires careful maintenance. Support - "ongoing maintenance" - includes periodic system monitoring, regular updates and performance reporting. This involves monitoring success and constant further development, which is responsible for ensuring that the website is well positioned in search engines. Discover our references in the field of web development and design. Share on Back to the magazine Are you interested? Can we help you unlock your potential? Or do you have any other questions? Don't hesitate to call us at any time on 041 500 10 11.