Rocket Magazine

Career website: The basis of every employee journey

Career website, apprenticeship platform or recruitment website - applicants follow a predominantly digital employee journey. The website is often an early and...

SwissTecLadies - Campaign for MINT jobs

Swiss TecLadies, a support program of the Swiss Academy of Engineering Sciences SATW, allows young people to discover their technical side and introduces them to...

MarTech: Efficiency thanks to great tools

MarTech concepts and tools support you in effective marketing - a broad field that is constantly changing. In...

Influencer marketing: a different kind of demonstration effect

Influencer marketing can be an exciting and important piece of the puzzle in your media strategy. Ever since social media became one of the most important...

AI voices for videos - the future of voiceover?

AI voices are becoming more and more similar to human voices. One up-and-coming trend that is attracting more and more attention is the use of...

Cookie banners: What applies in Switzerland?

Are cookie banners mandatory in Switzerland or not? As a website operator in Switzerland, you are faced with the task of...

Cookie banner - what's that for?

Cookie banners have become a ubiquitous part of the internet in today's digital world. Almost every website we visit...

Data protection guidelines:Everything new in Switzerland?

On September 1, 2023, the revised data protection guidelines will come into force in Switzerland (revDSG). The aim is to achieve better compatibility...

Customer journey - the journey to satisfied customers

Customer Journey describes the path that a customer takes from their first contact with a brand to their...