Rocket Magazine: Current marketing trends > Offer Explanatory video - ingeniously simple to convey Explanatory videos are in vogue - and not just according to Google. The new communication tool is rightly very popular with our customers. The big advantage? It presents complex issues or products in need of explanation in a simple and entertaining way. Explanatory videos are also called whiteboard animation, VideoScribe, Video Scribbling or Animated Doodling. The animated hand builds up the scenes step by step. The viewer registers the information particularly quickly thanks to the sketchy drawing style and the perspective. Example of an explanatory video More examples on our explanatory video reference page. Why an explanatory video? The example video from Gebäudeversicherung Bern presents the special feature of explanatory videos: They communicate the company's message in an easy-to-understand and entertaining way. Our experience and studies confirm that audio-visual messages stick better than content in text-only format. There are countless possible applications. In addition to complex topics, chemical or physical processes can also be explained. Even a company presentation or the presentation of a new product is suitable as an explanatory video. Or would you like to improve your image? Tell your company story? A vision for the future? In addition to the World Wide Web, animated films can also be found on television, in cinemas or on buses. An explanatory video is even a proven means of communication in the waiting room of a medical practice or as an in-house educational film. There are no limits to creativity. Whether classic in the style of blackboard and chalk or with sophisticated motion design. State of the art Like every communication channel, explanatory videos are also evolving. We stay up to date for you and show you which forms and options are suitable for you. And, of course, we also make sure that your video is seen and shared. 7 reasons for an explainer video Complex content is understood High learning effect for the viewer Cost-effective to manufacture Everything is brought to the point in 2 minutes Convinces potential customers Unique selling point of the company Implementation in corporate design Share on Back to the magazine Would you like your own explanatory video? Write to Mathis Schürmann at mschuermann@rocket.ch, or even better, give us a call on +41 41 500 10 11. We will then discuss your idea together and take care of the rest. Look forward to your own explanatory video and surprise your customers with it.