Online corporate design manual: simply stylish

An online corporate design manual - also known as an online style guide or brand platform - forms the basis for a promising and efficient implementation of your communication measures.

Many companies are still struggling with printed corporate design tomes - actually a relic from the last century. Files such as logos, presentation templates or images are decentralized and often only incompletely available. Just organizing the company logo in a specific format can take half a day. It is not guaranteed and hardly traceable whether it is actually the latest version. You also run the risk of having outdated CD guidelines floating around with external partners. With an online style guide, you can kill several birds with one stone. You have your corporate design guidelines and elements up-to-date and centrally available at the same time. This enables your employees to work efficiently on both desktop and mobile devices - whether they are working from home or on the move. The same applies to collaboration with external partners such as advertising agencies. Ultimately, a style guide in digital form saves time and is even fun to use.

The initial outlay for creating an online CD manual is no higher than for a conventional printed manual. You even benefit from significantly less effort when it comes to subsequent maintenance and expansion.

An online corporate design manual has the following advantages:

• Available online anytime and anywhere Cost-effective to set up and maintain
• always up-to-date as no old versions exist
• Simple allocation of usage rights to internal and external parties possible
• Find content quickly thanks to a clear structure and search function
• Integration of graphic files, pattern libraries, image and video databases
• Multilingualism easy to implement
• Integration of media plans and wikis
• Integration of ordering functions, e.g. for print or promotional material
• Integration of many other functions possible according to individual requirements