Online annual report: digital instead of print

Online annual reports or online annual reports with online financial reports have recently become increasingly popular. However, annual reports have always been more than a mere presentation of figures - the image section was the hallmark of the former flagship print products decades ago. What has changed is the channel: More and more companies are producing digital annual reports, some of which are elaborately designed.

Online offers many advantages over the printed alternative. It is worth investing in the design and implementation. Here are the most important advantages of the digital annual report from our point of view:

Media and opportunities

A digital annual report can contain animations and videos as well as audio documents or interactive elements. The content determines the presentation: the classic table is probably unavoidable in the financial section, whereas a video triggers more emotions than pure text in the greeting.

Networking

Your online annual report will be found on Google and can be accessed immediately. You can link to it on your company website and share it via social and other media.

Analysis

Although paper is patient, it does not provide any information about who has even looked at the annual report and where your readership lingers the longest. Digitally, you know who is interested in what and for how long. This allows you to adapt your content to the needs of your readership every year.

User Experience

Use the navigation and search function to make your content easy to find. Companies that value transparency can offer comment and chat functions, allowing them to answer questions from their stakeholders.

Cheaper and more ecological

In the past, annual reports were sometimes half telephone directories. Printing and mailing were correspondingly expensive. But it's not only easy on your wallet, but also on the environment. Our tip: use the money you save to publicize your annual report and reach new target groups.

Digital annual reports are therefore worthwhile - but not only for listed companies. Smaller institutions also benefit from the advantages mentioned above. This year, we were able to publish the first digital annual report for our client Viva Luzern. The result is impressive:

Take a close look at your annual report with the checklist from our partner "Sprachwerk". Discover our offer, further input and references on Online Annual Report.