SEO - Search engines as a marketing tool

SEO is also relevant for you. Imagine you have a beautiful website with exciting content? And probably invested a lot of time and resources (copywriter, photo shoot, video production, etc.) in it? It would be a shame if no one ever got to see it. Of course, you can promote your website and its content in various ways to attract visitors. However, users who are explicitly searching for something similar and are already interested in you, your product or your service in this way can be converted into actual customers even faster. This is why search engine optimization is so important, especially as there are no additional advertising costs.

SEO - the common abbreviation for Search Engine Optimization - encompasses the optimization of website content for Google, Bing & Co. The aim of search engines is to provide users with the right content for their search - their need, their question - as quickly as possible. Unfortunately, Google & Co. do not reveal a ready-made recipe on how to perfect your own website in this respect. Nevertheless, some information keeps leaking out and is also confirmed by our experience.

Why do many people find SEO so difficult?

Search engine optimization takes time. SEO is often forgotten during the development process of a website. A corresponding analysis then becomes all the more important. You should think about which keywords you want to be found for and prepare the corresponding content. You cannot buy a good ranking in the organic search results. Instead, it is important to follow certain best practices - although these can also change from time to time.

What can you specifically improve?

Before you make any changes to your website, you should carry out a thorough analysis. This includes the possible keywords (search terms), taking into account the possible search volume, any trends, the competition and current ranking positions.

In terms of SEO, we differentiate between on-page measures (optimizations directly on your website) and off-page measures (optimization steps outside of your website).

Onpage measures

• Responsive, i.e. optimized for all devices
• Flawless and secure functioning (encrypted)
• Fast loading times
• clean code
• Content in the right formats
• Clean permalinks
• Keyword in title, text, URL, file name, links etc.
• Relevant content
• Correct SEO title and meta descriptions
• Create sitemap
• Google indexing
• Use structured data / rich snippets

Offpage measures

• Backlinks (social media, business directories, personal contacts, PR articles, media releases)
• Company profile (Google My Business)

SEO is an ongoing process and never complete

As already mentioned, the criteria for a good positioning in the search results change from time to time. On the other hand, the competition never sleeps when it comes to search engine optimization. It is therefore important to always keep your own website up to date and to always prepare new content correctly.

SEO alone is not enough

Do you want to appear at the top of the search results? Then advertisements are essential. Other measures are also worthwhile to bring you and your offer or services closer to potential customers. We would be happy to work out your ideal marketing mix with you.