Donation website - turn users into benefactors

Does your organization rely on donations? Then a donation website can make a significant contribution to its success. In this article, you can find out how you can not only reduce administration costs with an online solution, but also receive more donations.

Take advantage of all opportunities

The chances of receiving a donation are highest when people are affected by your cause and are receptive to it. So take advantage of the opportunity during company tours or stand campaigns. Make participants aware of your donation website and plan time in the program for donations. This works much better than giving participants a payment slip to take with them.

Remove barriers

With a donation website, you are always within reach of potential benefactors. With just one click or by scanning a QR code, they can easily access it and make a donation.

When it comes to payment methods, it's worth giving patrons a choice. Whether Apple Pay, Twint, credit card, Postcard, bank transfer or even a cash transfer - you can't go wrong with the payment method if you offer options. The fees and charges are kept within reasonable limits at around 3% and are in a very fair relationship to the added value that your donation website creates.

Give good reasons to donate

Whether it's a new team bus for the football club or a weekend trip for the children's home - show your patrons where the donations are going. Donations can also be made to mark an occasion, such as a birthday, a company anniversary or in place of customer Christmas gifts.

Create trust

Why do you rely on donations? Who runs your organization? Have projects already been implemented? Where can patrons contact you with individual donation requests? Answer important questions in advance on the donation website to build visitors' trust, increase the donation rate and keep administrative costs low.

Care for attention

Don't wait to be found by patrons. Otherwise you will leave the field to numerous competitors who are also fundraising for good reasons. Share your projects via newsletters, social media and other channels. This will quickly expand your donor base. A clear strategy here is the best way to avoid wasting potential unnecessarily.

We were able to set up a donation website for the Rodtegg Foundation for people with physical disabilities, which is very popular.