Virtual tour:Interactive 360° tour

A virtual tour and interactive tours are establishing themselves as a powerful digital marketing tool. And rightly so, of course. Because hardly any other tool is so versatile. With a "virtual tour" or "VR tour" for short, embedded in your website for example, you offer a special kind of online experience: you attract the attention of potential customers and leave a lasting impression. The combination of 360° images and self-determined movement is captivating. We would be happy to show you how and why a virtual tour is so memorable.

We will take you on a journey. Immerse yourself in the Rodtegg tour.

Directly on the customer's display

The other example of the tour created by Rocket for Centralschweizer Kraftwerke AG, CKW, shows very impressively how rich and informative a virtual tour can be. The CKW visitor center is made attractive to potential visitors without competing with or even replacing an on-site visit. This is a great advantage for teachers, for example: Time-consuming on-site reconnaissance is no longer necessary. And CKW also benefits - questions in advance are minimized and the booking process is automated.

But there are even more arguments in favor of using a virtual tour:

See behind closed doors, take a look at a distant vacation island or experience processes that are otherwise inaccessible: A virtual tour makes the impossible possible. Places can be experienced virtually on the customer's display - regardless of time and space. No matter where your potential customers are: With a 360° tour, you can reach more people and invite them to discover your offer.

Remains in memory

A 360° tour appeals to the spirit of discovery. A room can be playfully explored with just a few clicks. The self-activity combined with the sense of sight not only makes the content easier to understand, but also ensures that it is better retained. In terms of sustainability, a virtual tour even trumps the medium of video. If the tour is enhanced with music or audio texts, it evokes an even more emotional response. Perfect for making a lasting impression.

Serves as a decision-making aid

Which hotel should I book? Should we celebrate our wedding here? Is this museum suitable for our group excursion? Will I feel comfortable in this hospital? The better you can answer your customers' open questions, the more likely they are to choose your offer. And this is exactly where a 360° tour is convincing, even without big words. It gives a realistic first impression and helps your customers make a decision.

Conveys information compactly and clearly

As you have seen on the virtual tour through CKW's world of electricity, a 360° interactive tour can also be used to explain facts and provide background information. With integrated hotspots in the form of (audio) texts, illustrations, images and video content, the tour gains in information content. Complex processes are illustrated and made comprehensible.

Can be implemented in line with your corporate design

Whether short or long, rich in information or very simple: the scope and content of a virtual tour depend on your needs and your budget. Sometimes a single pivotal point is enough to offer a great insight. Images, texts and graphic elements can also be implemented entirely in line with your corporate design. This gives the virtual experience your very own signature. Your tour becomes an interactive brochure, your company's own training course or your own in-house world of experience. Just as you wish.