Social media content:
5 ideas & insights

It has long been known that social media is an integral part of successful marketing. Content tailored to users, increased customer loyalty in the right place and close community management: the advantages of a well thought-out social media presence are numerous.

Would you like to be active on social media, but are overwhelmed by how and where to start? Or do you already have social media profiles and lack the right content? We would be happy to support you with your project.

Choosing the right social media profiles

Before we show you some ideas for social media content, the choice of social media profiles is key. Especially when time and budget are limited, it is worth focusing on a few platforms. It rarely makes sense to be present on all social media platforms with the same content. It is better to limit yourself to a few and offer your followers real added value. We recommend making a selection based on the target groups and the type of content. Here is a brief overview:

• Instagram
  largest user group between 14-29 years - image/video
• Facebook
  largest user group between 30-54 years - image/video and texts/links
• LinkedIn
  largest user group between 25-34 years - B2B, employee recruitment
• TikTok
  largest user group between 9-20 years - Short videos
• YouTube
  largest user group between 14-29 years - Videos

Of course, there are many more social media platforms - the above are just the most common. There are differences depending on the region and demographics also change over time.

What does social media content need to look like to be well received?

To ensure that your (elaborately) created content is also played out by the social media platforms (keyword: algorithm) and your goal (e.g. customer loyalty or purchase in the online store) is achieved, there are a few points to consider:

• Offer added value
  Whether for interesting information, to satisfy a need or simply for entertainment - always ask yourself whether you yourself find the planned content useful.
• The right format on the right profiles at the right time
  Observe the recommended formats so that no important information is cut out and the content is also played out to numerous users (again: algorithm). Define the ideal time (day, time, possibly current events) for sharing the content.
• Keep up with trends
  Social media platforms often provide new formats and want them to be used accordingly. If these are used, the content is also played out more frequently (...algorithm...).
• Personality
  Try to make your content as personal as possible. Even if it's about your company and your products/services, the user is interested in the person behind it. Follow the CD guidelines so that your posts are always recognizable.

5 ideas for social media content

Here are five ideas that are sure to suit you and your company:

1. Behind the Scenes:
   Whether you're at work, making a product or at an event - document your everyday life and capture it in pictures.
2. Surveys
   Involve your community and organize surveys to actively integrate them into decision-making processes.
3. Explanatory videos or FAQs
   Do you always receive the same questions? Do you want to explain something complex or rather dry in an entertaining way? Then an explanatory video is a popular tool. FAQs are also a suitable alternative.
4. Introduce your team
   Show who is behind your brand. This can be linked to a funny anecdote or something similar. Tagging also automatically increases the reach of the post.
5. Current events
   Use current events such as public holidays (easy to plan) or other current events for your posts.

Even more boost for your social media content

To ensure that your posts achieve an even greater reach, promote them with advertising campaigns. Thanks to very precise targeting options, you can reach your target group even with a low advertising budget. If your budget is somewhat higher, collaborations with influencers are often worthwhile.

Not to be underestimated: reporting

As with all marketing activities, evaluation is also essential in the area of social media. Check whether you have achieved your goals. Compare your posts to analyze which ones performed better and use the results for future posts. Incidentally, a social media plan helps you to actually create, post and evaluate the planned posts.