Advertising games - score points with original marketing

Advertising games are an effective, particularly emotional means of advertising and communication. Whether as a card or board game, online, offline or preferably hybrid - with a lot of experience and an eye for detail, we create the perfect game for your target group. Still not convinced? Here are three reasons why designing advertising games is worthwhile as an original marketing tool:

Stay in positive memory

Advertising games appeal to your target group in a multisensory and emotional way, making them particularly memorable. In the midst of predominantly visual and auditory advertising, you gain a decisive advantage if you target another sense with your own game: haptics. After all, every sensory stimulus has an effect on our subconscious and our emotions. As a result, brain activity and memory are all the greater. This is reflected in the sales figures, as it is well known that the majority of purchasing decisions are made unconsciously and emotionally. This playful marketing measure also leaves a positive impression. A study by the Bochum Institute for Communication Research came to the conclusion that almost 90% of all test subjects found TV commercials annoying, while more than half liked advertising in the form of advertising games.

Infotainment as a welcome and efficient form of communication

Another advantage of advertising games is that they appeal to young and old alike by subtly combining information and entertainment. With this "infotainment", players engage with the advertising message voluntarily and unobtrusively. The combination of online and offline also offers many opportunities. If you link your physical advertising games to a website, you can add content at any time and increase your reach. With high involvement, they optimize the receptivity of the recipients and the resulting learning effect. Another study by the Bochum Institute shows that up to 82% of respondents were able to remember the names of the advertising partners of the games and had internalized the branding.

Complex things explained simply

You can convey complex issues in an entertaining and clear way with advertising games. For example, players develop new perspectives by slipping into realistic roles. Or they can test their knowledge in a puzzle game. The possible applications are virtually inexhaustible.